If wrestling is the WWE's "product" should they take it seriously enough not to have matches interrupted?

Seriously, if I'm going to by-pass 150 other channels and invest my time watching this crap, why can't they hold the "product" sacred. I want to watch wrestling, not matches being ambushed by everybody from Hornswaggle to Michael Cole. Really? Michael Cole? Why would he go in the ring during Kings match against the Miz. That makes about as much sense as Troy Aikman going on the feild in the middle of a game he's commentating on. Give me a break! WTF??