How can steve bruce manage sunderland against newcastle when hez a geordie himself and.....(english football)?

....... a life-long newcastle fan and celebrate the way he did when sunderland drew yesterday? it was like hez just slept with cheryl cole, i don't get it? if your from that area born and bread, and say you love that club, how can you manage there bitterist rivals? is it me or does that just not make sense? why can't he manage newcastle? i think they probably would welcome him wiv open legs, hhhhmmmm........ i think he secretly hates his home-town, so why can't he just say it, his reaction 4 me yesterday says it all and there is no-way in hell he is a life-long geordie fan, no-fricken-way dude!!!!!! this is an english football premier league question by the way u stupid american yahoo answers people!!!!!!